Module One: Getting Started

• Icebreaker
• Ground Rules
• The Parking Lot
• Workshop Objectives
• Action Plans And Evaluation Forms

Module Two: Networking for Success (I)

• Creating an Effective Introduction
• Making a Great First Impression

Module Three: Networking For Success (II)

• Minimizing Nervousness
• Using Business Cards Effectively
• Remembering Names

Module Four: The Meet and Greet

• The Three-Step Process
• The Four Levels of Conversation
• Case Study (I)
• Case Study (II)

Module Five: Dressing for Success

• The Meaning of Colors
• Interpreting Common Dress Codes
• Deciding What to Wear

Module Six: Writing

• Business Letters
• Writing Proposals
• Reports
• Executive Summaries

Module Seven: Setting Goals

• Understanding Goals
• SMART Goals
• Helping Others with Goal Setting

Module Eight: Media Relations

• Television
• Print
• Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning

• Gauging the Impending Crisis Level
• Providing Feedback and Insights
• How Information Will be Distributed
• Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)

• Blogs
• Wikis
• Podcasts
• Social Bookmarks
• RSS Feeds

Module Eleven: Employee Communications

• Verbal Communication
• Non-Verbal Communication Skills (Body Language)
• Email Etiquette
• Negotiation Skills
• Making an Impact

Module Twelve: Wrapping Up

• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations