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BessSolutions, Inc
BessSolutions, Inc
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Media and Public Relations

Media and Public Relations

Store/Organizational Effectiveness
SKU OE-MPR
$395.00
1
Product Details

Media and Public Relations

Using the Media and Public Relations is the most successful method of communicating your values and the values of your organization to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope of your network the more people will know you and offer you opportunities.

Effective networking is essential for business and personal growth and success and for identifying and securing job opportunities and professional advancement. The Media and Public Relations Course will give you the knowledge you need to manage effectively your image and values by forming solid networks through strategic communication planning. The practical information and hands-on tools provided will help you get started immediately upon completion of the course.

You will learn to:

  • Network for success
  • Manage “Meet and Great” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media

Deliver effective employee communication

Workshop Materials

  • Comprehensive Participant Workbook
  • Quick Reference Material
  • Certificate of Completion

Media and Public Relations Course Outline:

Module One: Getting Started

  • Icebreaker
  • Ground Rules
  • The Parking Lot
  • Workshop Objectives
  • Action Plans And Evaluation Forms


Module Two: Networking for Success (I)

  • Creating an Effective Introduction
  • Making a Great First Impression


Module Three: Networking For Success (II)

  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names


Module Four: The Meet and Greet

  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study (I)
  • Case Study (II)


Module Five: Dressing for Success

  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear


Module Six: Writing

  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries

Module Seven: Setting Goals

  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting


Module Eight: Media Relations

  • Television
  • Print
  • Web Presence, Blogs & the Internet


Module Nine: Issues and Crisis Communication Planning

  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect


Module Ten: Social Media (The PR Toolkit)

  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds


Module Eleven: Employee Communications

  • Verbal Communication
  • Non-Verbal Communication Skills (Body Language)
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact


Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations
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Media and Public Relations
Store/Organizational Effectiveness
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